
Le Labo
Rose 31 EDP
Thorny, unisex rose with downtown attitude
“The rose fragrance for people who thought they hated rose fragrances.”
Last updated: April 6, 2026
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Score Breakdown
Season Fit
Occasion Fit
Character
Pros & Cons
Pros
- Completely unique take on rose
- True unisex appeal
- Memorable and distinctive
- Quality ingredients and blending
Cons
- Very polarizing scent
- Expensive for the performance
- Not office-appropriate for many
Best For
- Rose haters who want to try rose
- Cooler weather statement wearing
- People who like confrontational fragrances
Avoid If
- You want traditional pretty florals
- You need something for conservative offices
Full Review
Rose 31 is for people who want to wear rose but refuse to smell pretty. This is Le Labo's punk rock take on the most romantic flower, turning it into something sharp, green, and surprisingly masculine-leaning. The opening hits you with aggressive spices—cumin, coriander, and black pepper—that make the rose feel more like crushed stems than petals. It's the kind of rose that belongs in a Brooklyn loft, not a Parisian garden.
The performance is solid but not exceptional for the price point. You'll get about 6-7 hours of longevity with moderate projection that sits close to the skin after the first two hours. The dry-down mellows considerably, revealing more traditional rose with woody cedar and subtle incense, but never loses that distinctive spicy edge that makes it memorable.
At $220+ for 100ml, Rose 31 falls into classic Le Labo territory—you're paying for the Brooklyn pharmacy aesthetic and cult following as much as the juice. The fragrance itself is well-crafted and unique, but similar quality can be found for less elsewhere. This is a statement piece, not a daily driver, and it knows exactly what it is.
The unisex appeal is real—this leans masculine enough for guys who think they hate florals, while offering rose lovers something completely different. It's confrontational in the best way, though that same quality makes it polarizing. Some people smell expensive niche complexity, others smell like you raided a spice cabinet.
Details
Note Pyramid
Concentration
EDP
Gender Lean
Unisex Masculine
Longevity
7+ hours
Projection
Moderate
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